BEYOND THE BUGMEN: A KAMEN RIDER ANALYSIS SERIES
Part II: The Greedy Selflessness, OOO
Kamen Rider OOO, pronounced O's, is the next series in our look at the Kamen Rider franchise under a microscope. Airing from September 5, 2010 to August 28, 2011, the series follows Eiji Hino, a wanderer with a tragic sort of backstory, and a desire to help others. Soon after we meet Eiji, we are introduced to his “sidekick”: a floating hand named Ankh. Ankh is one of the Greeed (no, that is not a typo), a race of monsters that are made of coins – silver coins called Cell Medals make up their physical forms, and the Core Medals (each with its own color scheme and animal motif) make up their actual being. The Greeed create monsters from humans' desire, and hunt down their Core Medals so that they can take over the Earth, as they had tried to do 800 years ago.
Later in the series, the emphasis begins to shift – rather than simply following the fight between Eiji and the Greeed, we see a fight between three sides of the Greeed. Uva wishes to gather Cell Medals to boost his power, Mezool tries to keep the group together and find their Core Medals, and Kazari flip-flops between the sides of the Greeed. In the end of the series, things happen that make Eiji realize that being entirely selfless is just too hard, but being too greedy is not good, either. So, he's left to take a pragmatic view on greed – want and desire for things, but do not be afraid to help others.